Midnattssol - Celeste Pomerantz chases the midnight sun on the new Rocky Mountain Element
#ATHLETES

Midnattssol - Celeste Pomerantz chases the midnight sun on the new Rocky Mountain Element

What does it mean to be in your element? For Celeste Pomerantz, it’s revisiting her Norwegian roots while chasing the endless daylight of the summer solstice.

ADVENTURETrail Trybe: Inspiring adventure and exploration in future generations

Trail Trybe: Inspiring adventure and exploration in future generations

Born 8 years go in Mont-Tremblant, Trail Trybe was created by Felix Burke to instill a passion for adventure and exploration in the next generations.

#TRAILLocation highlight: Exploring Toby Creek on the new Instinct

Location highlight: Exploring Toby Creek on the new Instinct

We’re always looking for new areas to ride, new places to put our bikes to the test and showcase what they are designed to do. For the new Instinct, Photographer Margus Riga switched us on to Toby ...

#ATHLETESSardines and Singletrack - Chase adventure and trust you Instinct

Sardines and Singletrack - Chase adventure and trust you Instinct

In search of yellow larches, beautiful backdrops and sunsets, Sam Schultz and Margus Riga explore Toby Creek in search of the perfect shots.

ADVENTUREAn Iceland Expedition with Joffrey Maluski

An Iceland Expedition with Joffrey Maluski

As winter hits the Northern Hemisphere, we reflect on Joffrey Maluski's remarkable self-supported bikepacking journey across Iceland.

#ATHLETESTrans-Sierra Norte: A unique blend of blind enduro racing and culture

Trans-Sierra Norte: A unique blend of blind enduro racing and culture

The Trans-Sierra Norte (TSN) event, based out of Oaxaca, Mexico, is titled as a 4-day bike race but is largely a unique cultural experience with a sampling of some of Mexico’s finest trails.