Location highlight: Exploring Toby Creek on the new Instinct
#TRAIL

Location highlight: Exploring Toby Creek on the new Instinct

We’re always looking for new areas to ride, new places to put our bikes to the test and showcase what they are designed to do. For the new Instinct, Photographer Margus Riga switched us on to Toby ...

#ATHLETESSardines and Singletrack - Chase adventure and trust you Instinct

Sardines and Singletrack - Chase adventure and trust you Instinct

In search of yellow larches, beautiful backdrops and sunsets, Sam Schultz and Margus Riga explore Toby Creek in search of the perfect shots.

#ATHLETESExploring the rugged Chilcotin Ranges on the Element

Exploring the rugged Chilcotin Ranges on the Element

Sam Schultz and Margus Riga explore the scenic and rugged terrain of the Chilcotin Mountains as part of a multi-day expedition.

#ATHLETESElement - Earth, Air, Fire, Water

Element - Earth, Air, Fire, Water

Climb fast. Descend even faster. Purpose-built to hit the precise sweet spot between lightweight cross country climbing prowess and technical precision, the Element is the best of both worlds and m...

#ATHLETESEarth. Air. Fire. Water. An Element photo story.
SAM SCHULTZSam Schultz on Starting the Montana NICA League

Sam Schultz on Starting the Montana NICA League

In the last few years, I have been putting a lot of off-the-bike effort into getting a National Interscholastic Cycling Association (NICA) League started for the high school and middle school kids ...