Our story

“Love the Ride”

That’s what we’ve been up to since 1981, when we started testing mountain bikes on Vancouver’s North Shore after growing bored of riding road bikes. Since then, one core thing has remained consistent—an obsession and group dedication towards sharing that passion and expertise with riders here on the North Shore and across the world.

Who we are

What we’re up to

Celebrating 40 years

Join us in looking back at the stories that make up 40 years of bikes. It's been an unforgettable ride, and it's only going to get better from here.

Learn more