Location highlight: Exploring Toby Creek on the new Instinct
#TRAIL

Location highlight: Exploring Toby Creek on the new Instinct

We’re always looking for new areas to ride, new places to put our bikes to the test and showcase what they are designed to do. For the new Instinct, Photographer Margus Riga switched us on to Toby ...

BETWEEN TWO WHEELSTech highlights: What sets the new Instinct apart

Tech highlights: What sets the new Instinct apart

We’ve updated the frame features, geometry, and suspension kinematics to make sure you feel confident on the ups, downs, and everything in between.

#ATHLETESSardines and Singletrack - Chase adventure and trust you Instinct

Sardines and Singletrack - Chase adventure and trust you Instinct

In search of yellow larches, beautiful backdrops and sunsets, Sam Schultz and Margus Riga explore Toby Creek in search of the perfect shots.

ALNRoam Fest: Embracing inclusivity and authenticity for a better mountain biking future

Roam Fest: Embracing inclusivity and authenticity for a better mountain biking future

With its commitment to inclusivity and community, Roam Fest is a must-attend event for female-identifying mountain bikers across North America. Created as a safe and supportive space for riders to ...

ALTITUDEOur Colours: Volume 1, Force of Nature

Our Colours: Volume 1, Force of Nature

Each year, our graphic team gets inspired by various themes when coming up with new colour palettes. For this season, the concept stemmed from our riders' playground, the trails, which influenced o...

FELIX BURKE2021 Rocky Mountain Instinct - Felix Burke

2021 Rocky Mountain Instinct - Felix Burke

Felix Burke has ridden on the Rocky Mountain XC race program for 4 years, specializing in endurance and adventure events. If the event requires racing long distances on technical trail, you can bet...