Celebrating 40 years

Join us looking back on the stories that make up forty years of bikes.

In 1981, three friends decided to start building their own mountain bikes to handle off-road riding around Vancouver. Forty years later, a lot has changed, but the big things haven’t—a lifelong obsession with bikes, and an unrelenting desire to design and build the best mountain bikes possible.

To celebrate our 40th anniversary, we’re taking a look back at the stories, riders, friends, adventures, failures, successes, places, and bikes that brought us from way-back-when to now. As we look back, we’ll also share where we’re going. Because from unexplored trails, to design breakthroughs, to the next generation of riders—there’s so much to look forward to.

 Join us in our 40th Anniversary celebration. Send in photos of your favourite bike you’ve owned from Rocky Mountain and the stories behind them! We’re excited to share some of the stories we collect on Facebook and Instagram, as well as feature some on bikes.com.

#RM40years #lovetheride

Sweat the details - Roy's RMX
Roy is a passionate rider from Edmonton, Alberta, who sent in the story of his RMX to help us celebrate our 40th anniversary.   My first Rocky was a 98 Element Race, which got me into XC racing, the following...
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The Whoppers that Sparked a Mountain Bike Destination
Every story’s gotta start somewhere. Consider Fruita, Colorado. Now an internationally renowned mountain bike destination, the Fruita story starts in 1994. At the home of the Whopper. Burger King.   At that Burger King, Troy Rarick met with John Olden—the...
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Sweat the Details - Dan's 1996 Altitude
From Germany to the east coast of Canada, Dan's 1996 Altitude made the cut of belongings that were coming with him when starting his new adventure on a new continent.   This is my beloved Altitude from 1996 (15th Anniversary...
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