Join us looking back on the stories that make up forty years of bikes.
In 1981, three friends decided to start building their own mountain bikes to handle off-road riding around Vancouver. Forty years later, a lot has changed, but the big things haven’t—a lifelong obsession with bikes, and an unrelenting desire to design and build the best mountain bikes possible.
To celebrate our 40th anniversary, we’re taking a look back at the stories, riders, friends, adventures, failures, successes, places, and bikes that brought us from way-back-when to now. As we look back, we’ll also share where we’re going. Because from unexplored trails, to design breakthroughs, to the next generation of riders—there’s so much to look forward to.
I have been riding this bike for almost 10 years, without ever having had the need or the inclination to change the model of bike! Currently, I still have the frame and for nothing in the world, I will not part with it! I've only had Rocky’s since 2002.