Join us looking back on the stories that make up forty years of bikes.
In 1981, three friends decided to start building their own mountain bikes to handle off-road riding around Vancouver. Forty years later, a lot has changed, but the big things haven’t—a lifelong obsession with bikes, and an unrelenting desire to design and build the best mountain bikes possible.
To celebrate our 40th anniversary, we’re taking a look back at the stories, riders, friends, adventures, failures, successes, places, and bikes that brought us from way-back-when to now. As we look back, we’ll also share where we’re going. Because from unexplored trails, to design breakthroughs, to the next generation of riders—there’s so much to look forward to.
"This was my first 27/5” carbon framed bike and woah, what a difference. Coming off the Reaper (which was also a favourite!) I loved it immediately. First day we got it I took it to Coast Gravity Park and it jumped so well! I won my first Air DH Invitational on this bike so it’s special to me…my little bro is now riding it so it’s still in the family (means I can steal it…)." - Cami Bragg