
Threads for
every trail ahead
every trail ahead
Introducing Rocky Mountain Apparel
The result of four decades of riding, building, and loving bikes. Inspired by and put through the wringer in our North Shore backyard and around the world. Meet the world's first trail apparel that's as thoughtful and intentional as our bikes.

The Technical Lineup
Informed by decades of lunchtime rips and backcountry epics. We brought the same obsessive focus on design as our bikes to deliver something special — the best-performing trail apparel we've ever ridden.



RECCO Integrated MTB Apparel

When chasing deep backcountry trail, a little peace of mind goes a long way. That's why we created the first ever trail apparel with integrated RECCO reflectors. A world-trusted tech, RECCO helps rescue crews find riders faster in case of the worst without adding extra weight or bulk.
The Casual Lineup
Trail-infused casualwear that's in its element shredding afternoon trails or downing evening recovery brews.




Good-to-Go Extras
Solid accessories with legit trail vibes

For getting the stoke high pre-ride and keeping the good vibes going when off the bike.