As the owner and operator of Women’s Freeride Movement aka WFMBike. Lisa lives by the mantra, P.S.I, "Promote, Support, and Inspire. It's something that she strives to do daily.
Always using the WFMBike social media to inspire women & girls around the world. She's all about connection, and creating a network that promotes all events, supports athletes, connects riders (who are soon to be friends), and shares media that inspire everyone to get out there and ride bikes.
Lisa aimed to create events that she wanted to see, starting first started with ladies-only Air Dome sessions in 2011. That has since grown and she now runs dirt jump clinics in Whistler and a freeride camp in Kamloops. WFMBike was created to help women safely enter professional freeride/freestyle events with confidence and a big bag of tricks, and she's proud to see its progression.
Can I be honest for a second? Mountain biking is hard, with tons of barriers for entry… It takes tenacity, courage, determination, and self-reliance to grow and develop to the point where a rider can actually enjoy themselves instead of fearing fo...