Stories

The Jank Files - Episode 1
Long flights, technical tracks, and practicing all week in the sunshine only to end up racing in the rain. The best way to describe enduro other than flat-out demanding is to have a laugh at the ridiculousness of it all...
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The Coastal Collaboration
The “Coastal Collaboration” partnership with Squamish-based apparel company, 7mesh, first kicked off in 2017. We're excited to work with another local BC-brand, especially one whose technical apparel is designed around function and high performance. We’re also proud to share our...
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Je me souviens
Story by Andreane Lanthier Nadeau I was lucky enough to discover riding at a very young age. I was so young, in fact, that my mom had to attend every training session for my first year on my development club....
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Journey through time
Story by Julia Hofmann It’s been an excruciating climb, one with as much hike-a-biking as pedalling, but at last, we’ve arrived. Standing atop the highest point of Cronin Pass above Smithers the wind is howling; the air is cold. It’s...
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Introducing the Instinct Powerplay
The Instinct Powerplay will take you to the places you never thought possible. When it comes time to head out the door that epic ride into the alpine, you'll be riding further and faster than ever before on what is our...
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