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Stories

Wade Simmons' Custom Instinct Powerplay
Nov 12, 2021

Wade Simmons' Custom Instinct Powerplay

In the late 1990’s and early 2000’s, Wade saw how focused riders were on the structure of racing and events and hopped on his bike to ride in the complete opposite direction. He saw his bike as an outlet for adventure and a chance to be creative on the trail rather than rehearsed. Fast forward more than two decades later, and Wade still embodies the soul of the sport to its full extent. He was an early adopter of e-bikes because they give riders the opportunity to look at riding in a whole new light. They truly are a natural extension of his freeride roots.
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The Jank Files - Season 3 Episode 6
Oct 14, 2021

The Jank Files - Season 3 Episode 6

From the best crowds of the year, to riding and racing ruts, your final episode of The Jank Files wraps up another great season with Jesse, Rémi, and ALN.
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Felix Burke's 2022 Element
Sep 28, 2021

Felix Burke's 2022 Element

Felix Burke has ridden on the Rocky Mountain XC race program for 5 years, specializing in endurance and adventure events. If the event requires racing long distances on technical trail, you can bet Felix will be fighting at the front of the pack. He’ splits his season between spending time in both Québec and BC, to not only sample a wide variety of trails but also to appreciate both the Anglophone and Francophone riding culture.

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Element - Earth, Air, Fire, Water
Sep 28, 2021

Element - Earth, Air, Fire, Water

Climb fast. Descend even faster. Purpose-built to hit the precise sweet spot between lightweight cross country climbing prowess and technical precision, the Element is the best of both worlds and more.
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Earth. Air. Fire. Water. An Element photo story.
Sep 28, 2021

Earth. Air. Fire. Water. An Element photo story.

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