For over four decades, Rocky Mountain Bicycles has been at the forefront of mountain biking innovation. From the rugged trails of the North Shore to the global stage, our bikes have inspired a passion for adventure and a love for the ride. Today, we face an unprecedented challenge. But true to our heritage, we are determined to meet this moment with resilience and a commitment to our community.
Yesterday, we announced a restructuring process with a clear goal: to preserve the legacy of Rocky Mountain and position ourselves for long-term success, which unfortunately includes a temporary reduction in workforce to maintain basic operations. This chapter will be challenging, but it also presents an opportunity to reflect, adapt, and grow. The trails ahead may be steep, but our spirit is unwavering. At Rocky Mountain, we have always embraced challenges as opportunities to push boundaries and redefine what’s possible.
What remains constant is our commitment to the people who make Rocky Mountain what it is: our riders, dealers, and partners. To our loyal customers, know that our dedication to crafting exceptional bikes has never wavered. We also want to assure you that warranty coverage, spare parts availability, and technical support will remain fully operational, as we continue to prioritize the needs of our community. Whether you're tackling technical trails, exploring alpine adventures, or enjoying weekend rides, you are part of the Rocky Mountain story. To our dealers and partners, your trust and collaboration have been instrumental to our journey, and we are grateful for your continued support.
We also want to acknowledge the incredible team behind the brand—the designers, engineers, and dreamers who pour their passion into every Rocky Mountain Bike. It is their creativity and drive that will carry us through this period of transformation.
Thank you for your belief in Rocky Mountain. Together, we will navigate this journey and continue to inspire riders worldwide. The ride doesn’t end here—it’s just beginning.
#LoveTheRide
