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Celebrating 40 years

Join us looking back on the stories that make up forty years of bikes.

In 1981, three friends decided to start building their own mountain bikes to handle off-road riding around Vancouver. Forty years later, a lot has changed, but the big things haven’t—a lifelong obsession with bikes, and an unrelenting desire to design and build the best mountain bikes possible.

To celebrate our 40th anniversary, we’re taking a look back at the stories, riders, friends, adventures, failures, successes, places, and bikes that brought us from way-back-when to now. As we look back, we’ll also share where we’re going. Because from unexplored trails, to design breakthroughs, to the next generation of riders—there’s so much to look forward to.

 Join us in our 40th Anniversary celebration. Send in photos of your favourite bike you’ve owned from Rocky Mountain and the stories behind them! We’re excited to share some of the stories we collect on Facebook and Instagram, as well as feature some on bikes.com.

#RM40years #lovetheride

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The Whoppers that Sparked a Mountain Bike Destination
Jun 04, 2021

The Whoppers that Sparked a Mountain Bike Destination

Every story’s gotta start somewhere. Consider Fruita, Colorado. Now an internationally renowned mountain bike destination, the Fruita story starts in 1994. At the home of the Whopper. Burger King.   At that Burger King, Troy Rarick met with John Olden—the...
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Sweat the Details - Dan's 1996 Altitude
May 21, 2021

Sweat the Details - Dan's 1996 Altitude

From Germany to the east coast of Canada, Dan's 1996 Altitude made the cut of belongings that were coming with him when starting his new adventure on a new continent.   This is my beloved Altitude from 1996 (15th Anniversary...
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That time when my brother and I rode the dry Spanish desert to the lush mountains of Andalusia.
May 20, 2021

That time when my brother and I rode the dry Spanish desert to the lush mountains of Andalusia.

That time when my brother and I rode the dry Spanish desert to the lush mountains of Andalusia. A taste of both. Mountain biking and furthermore, mountain culture is embedded in my identity and even in my genome. From family blood to the town, I grew up in, I have deep roots in mountain culture. 
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The Phone Call that Launched a Movement
May 19, 2021

The Phone Call that Launched a Movement

Two hours north of Toronto is Blue Mountains Village—a bustling resort smack in the middle between the small communities of Thornbury and Craighleith. Just west and off the side road is Squire John’s. Opening up shop in 1969, they’ve seen...
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“That time when...I ride a little over 200 miles in Nepal.
May 18, 2021

“That time when...I ride a little over 200 miles in Nepal.

“That time when...I rode a little over 200 miles in Nepal with six other ladies from all over the US. Some I didn't know, a few I knew, and one wildcard! We couldn't have had a better mix of ladies...
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