North Vancouver, BC



Wade is the undisputed Godfather of Freeride. Hands down.

You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport. He is the inaugural Red Bull Rampage Champion, and he might just be the most stylish and fluid rider to ever hit the North Shore.

In 2010 Wade was inducted to the Mountain Bike Hall of Fame alongside original Froriders Brett Tippie and Richie Schley, the first freeriders ever inducted.

Despite having appeared in countless movie parts throughout the sport's defining years—from the Kranked series to the legendary Ride To The Hills—, Wade hasn't rested on his Elder Statesman status. He still works with the best cinematography outfits in the business. In 2012 his section in Anthill Films' acclaimed movie Strength In Numbers took viewers on an alpine adventure through the Swiss alps.

If he wasn’t such a nice guy, you’d hate him for being so good.

You can try following Wade @wadevsimmons Your chances are better at the Fromme trail head.

What Wade rides


Smash every trail in total confidence. The Slayer was right there at the start of the freeride movement, and that “heritage-of-send” lives on. Longer and slacker than ever, expect villainous levels of confidence when ripping big mountain trails or devouring the park. 

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Altitude Powerplay

Designed alongside our Dyname 4.0 drive system, the Altitude Powerplay has everything you need for aggressive enduro e-biking.

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Stories featuring Wade View all

Wade Simmons' Custom Instinct Powerplay

In the late 1990’s and early 2000’s, Wade saw how focused riders were on the structure of racing and events and hopped on his bike to ride in the complete opposite direction. He saw his bike as an outlet for adventure and a chance to be creative o...

Speed, Distance, Time - Featuring the Altitude Powerplay and Instinct Powerplay

The all-new Altitude Powerplay and Instinct Powerplay share many of the same technologies and frame details, but the Altitude Powerplay is all about aggressive, high-speed riding, and the Instinct Powerplay is meant for long days of exploring fart...

THE SLAYER – Official Trailer release

“In a small mountain town, a new terror haunts in the woods.” Watch the Official Trailer for THE SLAYER – coming August, 2019. In one small town, trick-or-treating turns to terror. Scott Secco’s THE SLAYER brings a rider’s worst nightmare to life...