Wade is the undisputed Godfather of Freeride. Hands down.
You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport. He is the inaugural Red Bull Rampage Champion, and he might just be the most stylish and fluid rider to ever hit the North Shore.
In 2010 Wade was inducted to the Mountain Bike Hall of Fame alongside original Froriders Brett Tippie and Richie Schley, the first freeriders ever inducted.
Despite having appeared in countless movie parts throughout the sport's defining years—from the Kranked series to the legendary Ride To The Hills—, Wade hasn't rested on his Elder Statesman status. He still works with the best cinematography outfits in the business. In 2012 his section in Anthill Films' acclaimed movie Strength In Numbers took viewers on an alpine adventure through the Swiss alps.
If he wasn’t such a nice guy, you’d hate him for being so good.
Bikes of choice
Stories featuring our riders

Celeste Pomerantz out of her element at BC Bike Race
BC Bike Race is no joke! 7 days, roughly 250km and almost 7.000m of climbing. 800 riders from 35 countries took on the challenge. Among them Celeste Pomerantz, having never competed in a XC race be...

Eliott Lapotre joins Rocky Mountain
Eliott Lapotre joins Rocky Mountain. We are excited to welcome French freerider and trail builder Eliott Lapotre to the family. Growing up in a region of France known as Little Canada it's no surpr...

NO TURNING BACK | Hayden Zablotny Documentary
Winning Rampage was the milestone - not the story. This film is about what it really took to get there. The hours. The digging. The commitment to keep showing up - no matter what. Lines don’t jus...







