North Vancouver, BC



Wade is the undisputed Godfather of Freeride. Hands down.

You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport. He is the inaugural Red Bull Rampage Champion, and he might just be the most stylish and fluid rider to ever hit the North Shore.

In 2010 Wade was inducted to the Mountain Bike Hall of Fame alongside original Froriders Brett Tippie and Richie Schley, the first freeriders ever inducted.

Despite having appeared in countless movie parts throughout the sport's defining years—from the Kranked series to the legendary Ride To The Hills—, Wade hasn't rested on his Elder Statesman status. He still works with the best cinematography outfits in the business. In 2012 his section in Anthill Films' acclaimed movie Strength In Numbers took viewers on an alpine adventure through the Swiss alps.

If he wasn’t such a nice guy, you’d hate him for being so good.

You can try following Wade @wadevsimmons Your chances are better at the Fromme trail head.

What Wade rides


Smash every trail in total confidence. The Slayer was right there at the start of the freeride movement, and that “heritage-of-send” lives on. Longer and slacker than ever, expect villainous levels of confidence when ripping big mountain trails or devouring the park. 

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Altitude Powerplay

We took attributes from our race-winning Altitude platform and integrated the Dyname 3.0 drive system to create a groundbreaking new e-bike for riders around the world. With 27.5” wheels, 150mm of rear travel with optimized suspension kinematics, and 108 Nm of class-leading torque, the Altitude Powerplay is an e-bike that rides like a normal mountain bike. 

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Stories featuring Wade View all

THE SLAYER – Official Trailer release

“In a small mountain town, a new terror haunts in the woods.” Watch the Official Trailer for THE SLAYER – coming August, 2019. In one small town, trick-or-treating turns to terror. Scott Secco’s THE SLAYER brings a rider’s worst nightmare to life...

Digger's back

Todd “Digger” Fiander and the Godfather of Freeride, Wade Simmons, are two of the most well-known characters on the North Shore - and for good reason. Digger’s spent his life building trails and features that have influenced riding networks around...

Return to Riva

Since 1994, the Bike Festival in Riva del Garda has served as the unofficial kick-off to the European riding season. Over the last 25 years, the festival in early May has been a welcome excuse to bring riders together to catch up over an espresso,...