Athlete
Wade Simmons
Wade is the undisputed Godfather of Freeride. Hands down.
You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport. He is the inaugural Red Bull Rampage Champion, and he might just be the most stylish and fluid rider to ever hit the North Shore.
In 2010 Wade was inducted to the Mountain Bike Hall of Fame alongside original Froriders Brett Tippie and Richie Schley, the first freeriders ever inducted.
Despite having appeared in countless movie parts throughout the sport's defining years—from the Kranked series to the legendary Ride To The Hills—, Wade hasn't rested on his Elder Statesman status. He still works with the best cinematography outfits in the business. In 2012 his section in Anthill Films' acclaimed movie Strength In Numbers took viewers on an alpine adventure through the Swiss alps.
If he wasn’t such a nice guy, you’d hate him for being so good.
Bikes of choice
Stories featuring our riders
Tech Highlights: Meet the all-new Altitude
Even faster than before with increased stiffness and a lower centre of gravity, the new Altitude’s ride performance is next level. How is it achieved? Let’s dive into the technology behind this awe...
Tessellation - Introducing the all-new Altitude
Life is a repeating pattern. Constantly evolving and mimicking itself. It can be hard to see changes in day-to-day but over time it becomes clear: History etches blueprints for the future.
Introducing the new Instinct: Q&A with photographer Margus Riga
A legend in the industry, Margus has been an integral piece of Rocky Mountain’s captivating photography for over a decade. Naturally, he was our first pick for the new Instinct photoshoot and turns...