HOMETOWNNorth Vancouver, BC
WITH US SINCE1996
Wade is the undisputed Godfather of Freeride. Hands down.
You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport. He is the inaugural Red Bull Rampage Champion, and he might just be the most stylish and fluid rider to ever hit the North Shore.
In 2010 Wade was inducted to the Mountain Bike Hall of Fame alongside original Froriders Brett Tippie and Richie Schley, the first freeriders ever inducted.
Despite having appeared in countless movie parts throughout the sport's defining years—from the Kranked series to the legendary Ride To The Hills—, Wade hasn't rested on his Elder Statesman status. He still works with the best cinematography outfits in the business. In 2012 his section in Anthill Films' acclaimed movie Strength In Numbers took viewers on an alpine adventure through the Swiss alps.
If he wasn’t such a nice guy, you’d hate him for being so good.
What Wade rides
We just wanted to thank everyone who purchased a ticket in our Crankworx raffle with WORCA and AlpX. Together we raised just over $15 000! That money will go towards advocacy, tools, and the trail builders that help grow and maintain Whistler’s tr...
In the late 1990’s and early 2000’s, Wade saw how focused riders were on the structure of racing and events and hopped on his bike to ride in the complete opposite direction. He saw his bike as an outlet for adventure and a chance to be creative o...
The all-new Altitude Powerplay and Instinct Powerplay share many of the same technologies and frame details, but the Altitude Powerplay is all about aggressive, high-speed riding, and the Instinct Powerplay is meant for long days of exploring fart...