Athlete
Sean Fincham
Coming from the mountain bike mecca of Squamish, Sean grew up riding and racing bikes. He started with DH and BMX racing as a teenager and then found XC racing at 16. Sean then went onto racing World Cups for years. He is a multiple time national champion, a U23 World Cup podium finisher, and competed in 9 World Championships. In 2024 Sean is changing his focus and will be racing marathon and gravel races to reach new goals. “I’m really excited for this next chapter. I always wanted to race marathon because it feels like real MTB racing.
Bikes of choice
Stories featuring our riders
Celeste Pomerantz's custom Element: A short travel bike for the long travel-minded
With Norwegian roots and a strong desire to reconnect with the land, Celeste Pomerantz set out on a mission: to return to Norway and explore the trail network between Narvik and Harstad under the e...
Tech Highlights: Experience the best of all worlds with the new Element
Designed to strike the perfect balance between lightweight efficiency and technical precision, the Element is ready for anything, whether you're racing, exploring the backcountry, or shredding sing...
Midnattssol - Celeste Pomerantz chases the midnight sun on the new Rocky Mountain Element
What does it mean to be in your element? For Celeste Pomerantz, it’s revisiting her Norwegian roots while chasing the endless daylight of the summer solstice.