Wade is the undisputed Godfather of Freeride. Hands down.
You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport. He is the inaugural Red Bull Rampage Champion, and he might just be the most stylish and fluid rider to ever hit the North Shore.
In 2010 Wade was inducted to the Mountain Bike Hall of Fame alongside original Froriders Brett Tippie and Richie Schley, the first freeriders ever inducted.
Despite having appeared in countless movie parts throughout the sport's defining years—from the Kranked series to the legendary Ride To The Hills—, Wade hasn't rested on his Elder Statesman status. He still works with the best cinematography outfits in the business. In 2012 his section in Anthill Films' acclaimed movie Strength In Numbers took viewers on an alpine adventure through the Swiss alps.
If he wasn’t such a nice guy, you’d hate him for being so good.
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Firmware Update for the Instinct Powerplay SL
More power, more flow The Instinct Powerplay SL is our lightest – and without a doubt most versatile – eMTB. It rides quick and playful, yet delivers the punch of a full‑power bike. A new firmware ...

For over 40 years, Rocky Mountain has been built on one simple idea: riding for the fun of it, with bikes designed to push the limits. Today marks the beginning of a new chapter. A group of Canadia...

The Instinct Powerplay SL wins the Design & Innovation Award in the e-mountain bike category
We’re honored to have the Instinct Powerplay SL recognized in the e-mountain bike category, celebrating the innovation and performance of our new Dyname™ S4 Lite motor.