Athlete

Alex Volokhov

alexvolokhov_

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Freeride

Discipline

Nelson, BC

Hometown

2020

With us since

His love for steep, rowdy lines and long days in the mountains is strong in this BC bred rider.

Raised in the mountain bike haven of Nelson BC, to put simply Alex is a product of his environment.

Bikes truly took over after being inspired at a young age by the prolific NWD series and long time idols (now teammates) Thomas Vanderham and Wade Simmons. Since then, building and curating lines in the woods is a staple in his routine. Producing video parts, photoshoots, and riding in events such as the Fest series shape up a lot of his season. BUT, don’t just label him as a big mountain free-rider, all bikes, in all forms make him tick.

With all the knowledge and experience gained throughout his years, Red Bull Rampage is at the top of his “bucketlist”. In 2019 he missed the event by one spot, and is now hungry as ever to prove himself on the world stage. Until then, riding, digging and maintaining the notion of having fun with life will keep him busy.

For Alex, the opportunity to promote being outdoors and exercising is priceless, therefore the drive to do so will never stop. “Lets just ride bikes and have fun” - AV

Stories featuring our riders

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Celeste Pomerantz's custom Element: A short travel bike for the long travel-minded

Celeste Pomerantz's custom Element: A short travel bike for the long travel-minded

With Norwegian roots and a strong desire to reconnect with the land, Celeste Pomerantz set out on a mission: to return to Norway and explore the trail network between Narvik and Harstad under the e...

Tech Highlights: Experience the best of all worlds with the new Element

Tech Highlights: Experience the best of all worlds with the new Element

Designed to strike the perfect balance between lightweight efficiency and technical precision, the Element is ready for anything, whether you're racing, exploring the backcountry, or shredding sing...

Midnattssol - Celeste Pomerantz chases the midnight sun on the new Rocky Mountain Element

Midnattssol - Celeste Pomerantz chases the midnight sun on the new Rocky Mountain Element

What does it mean to be in your element? For Celeste Pomerantz, it’s revisiting her Norwegian roots while chasing the endless daylight of the summer solstice.