“Love the Ride”
That’s what we’ve been up to since 1981, when we started testing mountain bikes on Vancouver’s North Shore after growing bored of riding road bikes. Since then, one core thing has remained consistent—an obsession and group dedication towards sharing that passion and expertise with riders here on the North Shore and across the world.
Who we are
We’re a group of designers, marketers, engineers, athletes, bike nerds, strategists, weirdos, writers, and riders dedicated to one simple thing—making really good bikes so more people can love the ride. With offices in North Vancouver, BC and Saint-Georges, QC, we’ve grown from scrappy Vancouver startup to global in scope.
What we’re up to
From kids to pros, we’re here to build bikes for riders of every ability. Why? Because it’s the #1 way we can meaningfully contribute to the growth and progression of this weird and wonderful, sport. We build bikes that help riders love riding—full stop. And in doing so, we’re working to create an always-expanding and inclusive community of riders, trail builders, racers, first-timers, weekend warriors, and so much more.
Celebrating 40 years
Join us in looking back at the stories that make up 40 years of bikes. It's been an unforgettable ride, and it's only going to get better from here.