Wade is the undisputed Godfather of Freeride. Hands down.
You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport. He is the inaugural Red Bull Rampage Champion, and he might just be the most stylish and fluid rider to ever hit the North Shore.
In 2010 Wade was inducted to the Mountain Bike Hall of Fame alongside original Froriders Brett Tippie and Richie Schley, the first freeriders ever inducted.
Despite having appeared in countless movie parts throughout the sport's defining years—from the Kranked series to the legendary Ride To The Hills—, Wade hasn't rested on his Elder Statesman status. He still works with the best cinematography outfits in the business. In 2012 his section in Anthill Films' acclaimed movie Strength In Numbers took viewers on an alpine adventure through the Swiss alps.
If he wasn’t such a nice guy, you’d hate him for being so good.
Bikes of choice
Stories featuring our riders
Celebrating 15 years of partnership with Endless Biking
2024 marks 15 years of good times and great bike rides with our partners at Endless Biking, Darren Butler and Kelli Sherbinin. This husband-and-wife team have dedicated themselves to sharing the ma...
Vaea Verbeeck to compete in historic first-ever Rampage women’s category
From a successful downhill racing career, to earning the highest honours on the Crankworx circuit, Vaea has been pushing her limits and exploring the boundaries of our sport for years. As we enter ...
Tech Highlights: The world's first mid-motor, full-suspension kids eMTB, the Reaper Powerplay
The Reaper Powerplay: the world’s first mid-motor, full-suspension kid’s eMTB designed for kids who want to ride more, faster, and further.