Twenty-five years ago, we began a partnership with Tribe Sport Group, a company known for its deep roots in the French mountain biking community and its commitment to high-performance brands. This partnership secured the distribution of Rocky Mountain bikes in France, and it has only grown stronger with time.
On Monday October 7th, we marked this significant milestone at Usine - Maison de la Nature in Cavalaire. We were honoured to celebrate with some of our top retailers, French mountain bike media, and athletes. Together, we reflected on the incredible path we've forged, bringing Rocky Mountain’s Canadian spirit and innovation to the French mountain biking scene.
For 25 years, Tribe has been more than a distributor—they’ve been an essential partner in bringing Rocky Mountain’s spirit and innovation to the French market. Their dedication, passion for the sport, and deep-rooted relationships with the community have been key to our shared success.
To celebrate, here’s a collection of fun moments from the day:
