Wade is the undisputed Godfather of Freeride. Hands down.
You’d be hard-pressed to find a mountain bike publication that doesn’t feature or mention the man who essentially defined freeride and embodies the soul of the sport. He is the inaugural Red Bull Rampage Champion, and he might just be the most stylish and fluid rider to ever hit the North Shore.
In 2010 Wade was inducted to the Mountain Bike Hall of Fame alongside original Froriders Brett Tippie and Richie Schley, the first freeriders ever inducted.
Despite having appeared in countless movie parts throughout the sport's defining years—from the Kranked series to the legendary Ride To The Hills—, Wade hasn't rested on his Elder Statesman status. He still works with the best cinematography outfits in the business. In 2012 his section in Anthill Films' acclaimed movie Strength In Numbers took viewers on an alpine adventure through the Swiss alps.
If he wasn’t such a nice guy, you’d hate him for being so good.
Bikes of choice
Stories featuring our riders
Maxxis Factory Racing team: Between the tape with the new Element
The Maxxis Factory Racing team managed to keep the new Element under wraps as they raced the last back of their season. As a result, Sean Finchman and Andrew Lespy clinched 1st and 2nd at the Canad...
Celebrating 25 Years of Partnership with Tribe Sport Group
Twenty-five years ago, we began a partnership with Tribe, a company known for its deep roots in the French mountain biking community and its commitment to high-performance brands.
Office Epic Series: Chilcotins Edition
The team that makes up Rocky Mountain are based in Quebec, North Vancouver and remotely across North America and Europe. Right alongside our riders, we also live and breathe bikes. So, unsurprising...