Norway: The Characters Behind the Adventure

Norway: The Characters Behind the Adventure

Behind every trip is a cast of characters with varied backgrounds and interesting outlooks. Individually, they’ve been brought on because they come with their own unique stories and skills and are strung together by a common thread; a passion for mountain biking.

I first met Mattias Fredriksson in 2010 while in Switzerland. He was shooting for Anthill Films’ upcoming film, “Follow Me,” and was incredibly friendly right from the get-go. His positive demeanor is contagious, and you can’t help but have a great time around him. Scott Secco and I first worked together in 2014 on his film, “Builder," and between the planning, building, and riding, we became great friends and have collaborated on several projects since.

Working for Rocky Mountain, I’ve had the opportunity to get to know and ride with our talented athletes. Needless to say, heading out on a trip with Thomas Vanderham and Remi Gauvin was an exciting experience. Our trip to Norway also gave us the chance to link up with local Nordfjord rider, Veronica Vikestrand, a born and raised Norwegian and a true asset to the trip.



RM: What’s it like coming to another country to film a video where neither you nor the riders have seen the trails before?

Typically, I do most of my work in British Columbia where either the rider or myself are familiar with the trails. Having prior knowledge of how a track rides and when certain locations will get the best light certainly helps the process. I normally rely heavily on rider input for which sections of trail to shoot: if the rider is having fun then I think it shows on camera.

It’s always a fun challenge to visit somewhere new since I think it forces you to have a more open mind and look at everything with an eye to creativity as I don’t have specific shots planned. Travelling gives me an opportunity to put myself in unique situations with people and cultures that are different than my daily life. I would say in general I travel more for the culture than the riding.

RM: What’s your process for reviewing and editing footage on the trip?

I’ve heard that I’m fairly unique as a filmmaker since I can’t sleep until I’ve gone through the day’s footage and edited it as tightly as I can. Editing what I’ve shot each day means the footage is fresh in my mind and I know which shots are my favourite. Plus, by the end of the shoot I’ll have a rough cut that’s often quite close to the final cut. The final benefit of this is that the riders can see what we’ve shot each day. I think this helps with their trust in me since they can actually see the footage (I can be a little slow sometimes to setup shots). I also respect athlete’s opinions on the video and Thomas and Remi had some great suggestions for this edit. Filmmaking is a team sport!


RM: You grew up in Sweden and have shot both skiing and biking in Scandinavia for many years. What’s the most special thing about Norway to you?

First of all, it might be the most beautiful country in the world. Everywhere you look it’s just insane! As a photographer I love this place because you just can’t go wrong. I like to joke (except I’m completely serious), that it’s hard to go on a road trip in Norway and still make dinner deadlines. I end up pulling over a lot to shoot the epic vistas.

I’ve been to Norway an uncountable amount of times in my life, both for personal and work trips, and I still haven’t gotten bored.


RM: You’ve had a long and varied career as a photographer. How did you get started in bike photography?

I grew up in the south of Sweden, 4 or 5 hours south of Stockholm, and started riding bikes in the late 80’s! Even before I had my first real mountain bike, I remember stripping off the kickstand, fenders, and chainguards to emulate the look of a proper mountain bike. My parents were choked because I came home muddy all the time, but I didn’t care, I was totally hooked.

Around the same time, I had started my own punk rock magazine called “Heavy”, was a drummer in a band, and I think that’s where I first found my passion for journalism. I loved writing about what I cared about, so at 16 started working for the local newspaper.

I spent my early career working for a handful of different magazines in Sweden, but I decided that writing in Swedish was limited compared to shooting images that everyone can enjoy! I shot the 1996 Olympics in Atlanta, US and World Championships in 1999, but other than that I stayed far away from shooting events – ha ha. I focused on inspirational stories and trips because that’s what was important to me. I started shooting mountain biking, because I absolutely love to mountain bike.





RM: What bike did you bring on this trip?


RM: Where did you grow up in Norway and how did you get into mountain biking?

Today I live in a small town just outside Ålesund and I’ve lived in this area my whole life. Living at the foot of the mountains and along rolling terrain separated by fjords, being in the woods and on the trails felt natural to me. I bought my first hardtail in the late 90’s, shortly followed with the purchase of the Kranked film on VHS. I was so inspired by what was happening in BC, that I bought my first full suspension later that year.

I tried downhill racing in 2004 but it just wasn’t for me. I’d get too stressed, lose my nerves, and just couldn’t get along with being forced into a format of riding. I think that’s why I first connected with Kranked so well, the idea of freeriding and using mountain bikes in whatever fashion you want was invigorating.


RM: As a born and raised Norwegian, how would you say the mountain biking scene in Norway changed over the past several years?

It’s been growing like crazy. New bike trails and bike parks are being built all over the country, and the enduro race scene has exploded. We’re also seeing a lot more “adventure-style” riders, taking inspiration from our backcountry ski and hiking culture. The riding here is very different than what you get in the Alps or North America, but mixed types of trail combined with Norway’s beauty is incredibly unique.  

RM: How did you get involved with Rocky Mountain?

I have been working in the bike industry since 2008 with different brands. Right now I’m working for 7 Blåner, who has been the distributor for Rocky Mountain since 2016. I’ve always admired the Rocky Mountain brand and have looked up to what they stand for since I started riding in the late 90’s! The opportunity to now be helping show some of their legendary athletes around my home country has been incredibly exciting!



RM: What bike did you bring on this trip?

Same thing I've been on all year, my Instinct BC Edition!


RM: How did you first get involved with Rocky Mountain?

I got a call from (Thomas) Vanderham back in February 2014 while I was working on the oil rigs in northern Alberta. He said that Rocky Mountain was developing a new downhill bike called the “Maiden” and that the R&D team was looking for feedback from racers. I didn’t have a sponsor lined up for the coming season, plus it seemed like a cool opportunity. After that first season riding the Maiden, I started racing enduro in 2016, and am now committed to a full EWS circuit as a rider on the Rocky Mountain Race Face Team. I really owe it to Thomas for giving me a chance to come on board.


RM: As an EWS racer, you spend so much of your season travelling around the world to race. What was the coolest thing about travelling to Norway to film and shoot, rather than be locked into a racing schedule?

When you go to these races that are all in amazing places, there usually isn’t time to appreciate where you are and what’s happening around you. At an EWS race, you’re so focused on performing, that you miss out on seeing the local culture and beauty of these places. The pace of shooting photos and video is so much slower, so you actually have time to soak in where you are and learn about what’s around you.






RM: What bike did you bring on this trip?

Tried and true, my Altitude.


RM: You’ve been travelling to ride mountain bikes for a long time. Do you still enjoy the process, seeing new places, and not knowing what kind of riding you’re in for?

Absolutely! One of the things that makes filming mountain biking so great is the diversity of the environments we get to work in. We can shoot in jungles, deserts and everything in between which is one of the reasons that I think bike videos are so good. Mountain biking has facilitated a lot of my most memorable trips and I'm excited whenever I get a chance to go to ride in a new location.


RM: You were riding in Norway over 10 years ago. What was that all about?

I've travelled to Norway twice before. The first time was in 2003, I think. I was new to the Oakley bike team and we travelled quite far north to Narvik with Wade Simmons, Kyle Strait and Cedric Gracia. That was the first time that I worked with Mattias Fredriksson as well and experience the awesome energy that he brings to a shoot. The second time was in 2009 for an event called Anti Days of Thunder that was definitely ahead of its time. They had some huge jumps built that we got to session and also involved a team relay DH race (that team Canada won if I'm not mistaken!) Some of the guys involved went on to help start the FEST series.


See the full story, photoset, and video, “Nordvegr: The Way to the North”.